As a seasoned creative leader with a strong foundation in photography and visual storytelling, I bring a rare combination of artistic vision, production expertise, and strategic thinking to every project. From ideation to final delivery, I direct and execute photo shoots that align with brand narratives and engage target audiences—whether through large-scale productions with budgets or agile, concept-driven campaigns. I collaborate closely with internal stakeholders across brand, PR, advertising, and storytelling teams to ensure every image serves a purpose and elevates the visual language of the brand.
My work is both creative and intentional, grounded in years of experience developing production plans, directing talent, and managing post-production workflows that drive enterprise-wide value.
What sets me apart is my ability to lead with both vision and execution. I’m just as comfortable concepting and directing a multi-day shoot as I am behind the camera capturing the perfect frame. My approach on set is intuitive, energized, and collaborative—balancing a deep respect for the craft with a clear understanding of strategic goals. I thrive in environments where creativity meets purpose, and I’m passionate about building and scaling visual identities that resonate. I’m actively seeking high-level creative opportunities where I can continue to push boundaries in photography, creative direction, and content creation.
Here’s the artsy part…I read somewhere that we all have two gifts. My two gifts are to see into and record a sincere world. To me, they speak to the archetypes of a storyteller and storykeeper. Both provide me with an often, very intimate and honest way of communicating what it means to be alive.
“AT A CORE I WANT MY WORK TO PORTRAY HOW WILD, MESSY, SIMPLE AND PERFECT THIS LIFE CAN BE.”
It's really just about getting the chance to pick up my cameras. I am mostly Western-based however, I am happy to travel if your story isn't.
I was born in Saudi Arabia to a family always on the move. Growing up, our travels instilled in me a curiosity for the stories of the world. As a young kid, I remember being fascinated by my father’s cameras and never being allowed to touch them. Looking back probably a well-founded rule. At 14, I found my mentor in my high school photography teacher, igniting a flame that would define my life. Soon, I became known as the "kid with a camera always around his neck," embracing photography as my chosen path.
My journey led me to pursue a Bachelor of Fine Arts in photography, marking the beginning of a 20-year exploration of the human experience. Alongside my art, I also ventured into the realm of social work, ending as an LCSW. These wove together the different sides of myself. In my work, I find purpose in amplifying the voices of non-profits, brands, and mission-driven organizations, capturing the sincerity and authenticity that define their work.
